Posts Tagged ‘Tiger Woods’:

Reading today’s story in The Daily Telegraph about an Apple engineer who has come forward to claim he warned Steve Jobs about the antenna problems that have overshadowed the launch of the Apple iphone 4, I was reminded of the recent plight of golfer, Tiger Woods.
In the same way that Apple was built up, in part by the media, over the years as the antidote to boring, technology; and as purveyors of iconic, cool, must-have gadgets of the 21st century, Tiger was seen as personifying the very essence of golfing professionalism and ability; and as someone who made a sport, mainly associated with white,…

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Celebrity endorsement – in our celebrity obsessed world every brand wants a slice of celebrity action. If managed correctly it is a powerful tool for PR, in the wrong hands a costly disaster.
At a time when celebrities have never been more in the news because of their “sexploits” – stand up Tiger Woods, Ashley Cole, Vernon Kaye – PRO’s need to ask themselves is buying a celebrity voice adding value to the brand?
Celebrities have been endorsing products for almost 100 years. Any celeb worth their salt has a sponsorship/ endorsement deal worth thousands, often millions – but the incr…

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