Posts Tagged ‘sports sponsorship’:

MEMO TO: FABIO CAPELLO, ENGLAND MANAGER
FROM: FA COMMUNICATIONS DIRECTOR
SUBJECT: KEEPING ON MESSAGE
Mr Capello
Following the disappointing campaign for all of us at the FA at this year’s World Cup last night’s game against Hungary was crucial for the team, but the FA as a whole, to draw a line in the sand and start building again for the future.
The commercial team here have been heartened that 72,000 fans attended the game and were largely supportive. Hope is high that we can continue this support into the forthcoming qualifying campaign. Your words last night publically thanking those who ma…

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Those working in the communications business whether in advertising, marketing, sponsorship or public relations are consistently challenged by clients to devise bigger and better stunts, secure long-lasting coverage, redefine how an industry is promoted and provide value for money. Sometimes the simplest ideas are the most effective – such as a 3,500km bicycle race around France.
The idea of the first ever Tour de France was to sell copies of L’Auto newspaper, a publicity stunt that was such a success it destroyed the paper’s rival Le Velo in the process. The race is n…

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