Posts Tagged ‘public relations’:

Those working in the communications business whether in advertising, marketing, sponsorship or public relations are consistently challenged by clients to devise bigger and better stunts, secure long-lasting coverage, redefine how an industry is promoted and provide value for money. Sometimes the simplest ideas are the most effective – such as a 3,500km bicycle race around France.
The idea of the first ever Tour de France was to sell copies of L’Auto newspaper, a publicity stunt that was such a success it destroyed the paper’s rival Le Velo in the process. The race is n…

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For the first time, Fleishman-Hillard International Communications has been named European Consultancy of the Year by The Holmes Report. The public relations industry newsletter based its decision on the firm’s 2009 performance, citing growth in clients, capabilities, geographic footprint, staff and leadership as just a few of the factors that helped put the agency in first place. In discussing the firm’s European presence in his annual Agency Report Card, Paul Holmes, founder of The Holmes Report said, “No firm has improved its capabilities as dramatically as Fleishman-Hillard.”…

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By Richard Marsh, Senior Policy Adviser, Healthcare Public Affairs
David Nicholson, chief executive of the NHS, is said by those who meet him, to be fizzing with good ideas. It is Sir David’s thankless task to prepare the NHS for the age of austerity – a Parliament or more when, notwithstanding the mollycoddling of the NHS budget that is every politician’s priority,  the unprecedented largesse of the last decade will become an ever more distant memory. Modest real terms increases in health spending, if that, are the order of the years, with the emphasis on modest.
Since last summer, Sir David (…

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FH Edinburgh
Results

Strong stakeholder relations in the community and at a national level.

Eligibility for the Renewables Obligation scheme, the main support scheme for renewable power projects in the UK.

Workable local implementation of major legislative and regulatory changes

Extensive, positive coverage around the decision for a major upgrade of the power station, securing the future of the plant for generations in the Highlands and a higher local profile within the community.

Challenge
The global mining giant Rio Tinto Alcan operates an aluminium smelter in the Scottish Highla…

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FH Edinburgh
Results

“The best coverage we’ve ever had” – with over 100 pieces of coverage across key markets and sectors last year.

Coverage in high quality titles including The Observer, The Telegraph, Euro Biopharma, UK Power, Les Echos, La Tribune and Elle Decor.

Excellent online visibility.

Four-page spread in the New Scientist focusing on Scotland as an investment location with a particular focus on the energy and life science sectors.

SDI met its inward investment targets for 2008.

Out of 181 inward investment agencies, SDI was ranked number 6 in the world and 1st in the UK in the World…

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