Quality vs. Cool – where are consumer battle lines drawn?
Today saw Costa Coffee grabbing headlines in the media for its research into the coolest things on the planet. Its findings produced the news that iPhone is ‘the ultimate in cool’ for this generation of consumers.
However, over recent weeks Apple has seen its stock fall, both on the stock market and also through negative press coverage for its latest models faults. So why then do consumers still see this as the coolest thing in the world? Furthermore, and maybe more importantly from a brands point of view, does this mean the battle for consumer sales should be fought on the cool or quality front?
L…