Today saw Costa Coffee grabbing headlines in the media for its research into the coolest things on the planet. Its findings produced the news that iPhone is ‘the ultimate in cool’ for this generation of consumers.
However, over recent weeks Apple has seen its stock fall, both on the stock market and also through negative press coverage for its latest models faults. So why then do consumers still see this as the coolest thing in the world? Furthermore, and maybe more importantly from a brands point of view, does this mean the battle for consumer sales should be fought on the cool or quality front?
L…
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Reading today’s story in The Daily Telegraph about an Apple engineer who has come forward to claim he warned Steve Jobs about the antenna problems that have overshadowed the launch of the Apple iphone 4, I was reminded of the recent plight of golfer, Tiger Woods.
In the same way that Apple was built up, in part by the media, over the years as the antidote to boring, technology; and as purveyors of iconic, cool, must-have gadgets of the 21st century, Tiger was seen as personifying the very essence of golfing professionalism and ability; and as someone who made a sport, mainly associated with white,…
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A day doesn’t pass without individuals, pressure groups and organisations seeking to raise awareness of an issue that vexes them. The fight for share of voice could be about to get even tougher following the launch of the Government’s Your Freedom website. The initiative announced by Nick Clegg asks the public to put forward suggestions of which “unnecessary laws” should be repealed.
Derided by some commentators, the idea is likely to be embraced by those with an issue to raise. The government says that ideas, comments and ratings submitted to the site will ‘directly inform the Gover…
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With traditional media outlets under threat from free online news sites, the debate of ‘Pay Walls’ or ‘Cash for Content’ is raging, with only The Times and Sunday Times news sites taking action.
Rupert Murdoch made the decision to take his News Corporation owned sites into the ‘paid for’ arena on July 2, which has caused ripples across the whole media industry. Will it work? How will consumers react? Will anyone pay for online content when it can be sourced elsewhere for free?
It is a move that will be watched by industry experts, rival publications and those within News Corporation very closely…
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Despite England’s untimely departure from the World Cup, interest in the tournament remains high. The coming together of the world’s footballing elite has caused ripples of excitement spanning the globe. It’s one of those rare occasions where people in almost every country on the planet tune in to watch the same event at the same time. All eyes are focused on one place – South Africa.
So hats off to those PR companies who exploit this worldwide focus of attention, it is an incredible crowded market so, those that garner cut through deserve applause. Many companies see this as a perfect opportun…
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