Think bigger than the brief

The Fleishman-Hillard consumer team specialise in consumer brands and we think bigger than the brief.

We are integrated
We’re from a variety of backgrounds, from in-house at blue chip global companies, to small specialist PR agencies, journalism and big global communications firms. Our experience makes us aware that there’s more to consumer communications than simply talking to the consumer, we need to be holistic in our approach. For example, we don’t think digital is a bolt-on. It is an essential, integrated part of everything we do. We know that consumers are ever more savvy, demanding and interactive in their use and absorption of media so we need to reach people in the space where they are receptive whether that’s offline or online.

We are global
We’re supported in this across Fleishman-Hillard, both in terms of communications and geography. We have exceptional access to on-the-ground knowledge in more than in more than 80 offices in 22 countries across the world, so we’re always in the right place at the right time.

We are creative
We believe that creativity is not an event: it’s a way of thinking that means we push as hard as possible to bring a brief to life. We work to a system that helps us push creativity at all stages: we walk in the shoes of your brand and the target consumer; we focus on strategic and creative development; we test drive the strategy and creative concepts; we look at the bigger picture. Then we ask “Does it have mileage to build long-term?” If not, we go back and start again. Find out more about our creativity on the Fleishman-Hillard innovation blog

We are direct
Communications is getting more complex, which is why we believe in being direct. It means we can change perceptions, help consumers to better understand brands and create good stories and ultimately cut through the clutter to help you drive sales. So we talk straight, we challenge, we drive, and we build real relationships that affect the bottom line. In short: we get it and we get on with it.

We do this for:

• Food and Beverage – Our experience includes leading brands such as McCain, Lactalis Nestlé, Whole Foods Market, PepsiCo and Chablis
• Kids and Parenting – We are parents, sons and daughters too, so we have used our own insights to help Pampers, Bednest, McCain, Munch Bunch, Ski and Kandoo
• Health and Wellbeing – Our work in health and wellness on behalf of clients such as Vicks and Clearblue, has given consumers the answers they need to take control of their health
• Travel and Tourism – We have a team of travel experts who have experience working with the Tourism Development Company of Trinidad & Tobago, the Millennium Foundation, Visit St Pete / Clearwater, Etihad Airways, Egyptian Tourist Authority, Universal Orlando Resort, City Inn Contemporary Hotels, Air Mauritius and much more
• Retail – From organic superstores, shopping malls and online market places, our team has covered the high street working for clients including eBay, Bluewater, Safeway and Budgens

Success Stories

Intune – Younger for longer
An award winning, integrated consumer and corporate campaign for the launch of a financial service aimed at the over 50’s

Tourism Development Company of Trinidad & Tobago – Always discovering something new
A challenging campaign that saw coverage in The Daily Telegraph, The Times, Daily Mail, Mail on Sunday, Daily Express, Daily Mirror, The Sun, OK Magazine, News of the World and Press Association

Munch Bunch – a storytelling renaissance
A campaign that achieved a record market share – increase of 3.2% compared with previous year and helped get the product back on the shelves and into hands of the core target audience.