MEMO TO: FABIO CAPELLO, ENGLAND MANAGER
FROM: FA COMMUNICATIONS DIRECTOR
SUBJECT: KEEPING ON MESSAGE
Mr Capello
Following the disappointing campaign for all of us at the FA at this year’s World Cup last night’s game against Hungary was crucial for the team, but the FA as a whole, to draw a line in the sand and start building again for the future.
The commercial team here have been heartened that 72,000 fans attended the game and were largely supportive. Hope is high that we can continue this support into the forthcoming qualifying campaign. Your words last night publically thanking those who ma…
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Those working in the communications business whether in advertising, marketing, sponsorship or public relations are consistently challenged by clients to devise bigger and better stunts, secure long-lasting coverage, redefine how an industry is promoted and provide value for money. Sometimes the simplest ideas are the most effective – such as a 3,500km bicycle race around France.
The idea of the first ever Tour de France was to sell copies of L’Auto newspaper, a publicity stunt that was such a success it destroyed the paper’s rival Le Velo in the process. The race is n…
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The surprise announcement of a new Australian Prime Minister, Julia Gillard, should be seen as significant for the business as well as the political world. The Australian Labor Party, seeing approval ratings plummet for previous PM Kevin Rudd, took swift and immediate action to alter the course of the media narrative that had turned against Mr Rudd thereby potentially undermining Labor’s chances in the forthcoming Australian General Election.
Business can learn a lot from this episode and could do well to watch how Ms Gillard performs in the coming months under intense scrutiny from her h…
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Isn’t it about time sports organisations and teams got a better grip on their communications? Over the past 48 hours we have seen the England football team implode publically as former captain John Terry addressed the world’s media at the team’s daily press conference. While some have applauded his honesty others have questioned the loyalty to his manager, Fabio Capello, and his successor as England captain, Steven Gerrard.
Subsequently Terry has apologised for publically undermining his teammates but this has been an unwelcome extra episode in the long-running soap opera that is team E…
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Talking to almost any journalist over the last few weeks over a drink or lunch and they are pretty unanimous in their hope The Times will be successful with their recently installed pay wall. Journalists realise that with so much content out there it is very unlikely that, in just a few years time, one or more of the national newspaper titles may have disappeared from our newsstands. With ever declining circulations coupled with ever declining ad revenues the newspaper industry is under real threat.
In a previous blog I discussed the merits of pay walls. Media commentator Roy Greenslade has int…
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