Those working in the communications business whether in advertising, marketing, sponsorship or public relations are consistently challenged by clients to devise bigger and better stunts, secure long-lasting coverage, redefine how an industry is promoted and provide value for money. Sometimes the simplest ideas are the most effective – such as a 3,500km bicycle race around France.
The idea of the first ever Tour de France was to sell copies of L’Auto newspaper, a publicity stunt that was such a success it destroyed the paper’s rival Le Velo in the process. The race is n…
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The overreliance of the UK economy on the financial services sector is over exaggerated when compared to single sector economies, such as the oil dependant Middle Eastern states. However, its rehabilitation is vital to the future prosperity of the country.
The economies of the GCC (Gulf Cooperation Council), notably Abu Dhabi, are clear in their objectives for the transformation of their economies. Abu Dhabi’s Economic Vision 2030 sets a course for the development of a modern, diverse economy, to pave the way for the day when the oil wells run dry, which incidentally is way beyond this date…
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Reading today’s story in The Daily Telegraph about an Apple engineer who has come forward to claim he warned Steve Jobs about the antenna problems that have overshadowed the launch of the Apple iphone 4, I was reminded of the recent plight of golfer, Tiger Woods.
In the same way that Apple was built up, in part by the media, over the years as the antidote to boring, technology; and as purveyors of iconic, cool, must-have gadgets of the 21st century, Tiger was seen as personifying the very essence of golfing professionalism and ability; and as someone who made a sport, mainly associated with white,…
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A day doesn’t pass without individuals, pressure groups and organisations seeking to raise awareness of an issue that vexes them. The fight for share of voice could be about to get even tougher following the launch of the Government’s Your Freedom website. The initiative announced by Nick Clegg asks the public to put forward suggestions of which “unnecessary laws” should be repealed.
Derided by some commentators, the idea is likely to be embraced by those with an issue to raise. The government says that ideas, comments and ratings submitted to the site will ‘directly inform the Gover…
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With traditional media outlets under threat from free online news sites, the debate of ‘Pay Walls’ or ‘Cash for Content’ is raging, with only The Times and Sunday Times news sites taking action.
Rupert Murdoch made the decision to take his News Corporation owned sites into the ‘paid for’ arena on July 2, which has caused ripples across the whole media industry. Will it work? How will consumers react? Will anyone pay for online content when it can be sourced elsewhere for free?
It is a move that will be watched by industry experts, rival publications and those within News Corporation very closely…
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