Communication lessons from the General Election: Part 2
The pack mentality of the media is a wonderfully powerful thing. To be observed and appreciated at a respectful distance – a bit like a killer whale. This was witnessed by us all who sat enthralled watching Sky News through Wednesday afternoon as the cringe-inducing horror of what became known as ‘bigotgate’ unfolded. Once a story of this kind begins it is really difficult – perhaps impossible – to control. In an earlier post I talked about the necessity for a ‘speed kills’ attitude to communications which will ensure that day-to-day management of the news can be achieved. With bigotgate we saw…