**Originally posted in PRWeek UK**
We must do more to define what digital means for PR – and embrace its challenges head on.
While many people still relegate PR to the narrow confines of media relations, we all know differently. Indeed, our work extends into a wide range of communications strategies. Likewise, in the digital context, some believe social media and online PR equate solely to blogger relations. As director of the digital practice at Fleishman-Hillard London, I can state categorically that these myths simply do not reflect the reality of our business.
The evidence is in t…
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Edinburgh
Labour’s victorious result from the Glasgow North East by-election was declared in the early hours of this morning. Labour defeated the SNP with an impressive 60% of the vote, compared to the SNP’s 20%. However Labour’s delight might be tempered by the lowest voter turnout in a Scottish by-election at just 33%. In the 2007 Glasgow East by-election, the turnout had been 42%. Despite this, Labour’s its newest MP Willie Bain told the BBC that he had celebrated with an Irn Bru. In the 2007 by-election in the neighbouring Glasgow East constituency, the SNP won with 43% of the vote compa…
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Edinburgh
In the course of this UK Parliament, there has been a by-election every year in Scotland. These by-elections have all seen Labour defending heartland seats with big majorities. But the results for the party have been mixed to say the least.
Now, in 2009, the last in this series will be played out in Glasgow North East following the resignation of speaker Michael Martin and his subsequent elevation to the House of Lords. The vote will be held on the 12th November.
So far, 2005 saw Jim Devine hold Livingston for Labour after Robin Cook died, but with a majority that fell from 13,000 to 2,6…
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