Intune – Younger for longer
Consumer
Results
An innovative campaign stimulating five pieces of TV coverage, 15 radio, five national press, eight consumer and over 30 pieces in the regional press.
The 2008 International Public Relations Association Gold World Award for ‘Best launch of a new service’.
Challenge
In May 2007, UK charity Help the Aged launched its new financial services arm under the brand name intune, providing tailored financial services, including travel, home and motor insurance for the 50+ age group.
Our brief was to create high media impact around the product launch. As well as the bi…