Archive for June, 2009:

Consumer
Results

Coverage in The Daily Telegraph, The Times, Daily Mail, Mail on Sunday, Daily Express, Daily Mirror, The Sun, OK Magazine, News of the World and Press Association

Broadcast coverage including a Rhodes Around the Caribbean on UKTV Food and Sir Trevor MacDonald’s Secret Caribbean on ITV1.

Regular presence in Travel Trade Gazette, Travel Weekly, Travel Bulletin, Selling Long Haul and ABTA Magazine.

Challenge
Trinidad & Tobago are not simply about lush Caribbean vegetation and relaxing beaches. There is a need to make sure people are made aware of the full itinerary it o…

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Consumer
Results

Engaging mums

Reached more than 9 million mums

We doubled hits to the Munch website during the campaign

Got mums to get creative and discovered more than 100 budding authors who each wrote 700 word story

Achieved record market share – increase of 3.2% compared with previous year

Excited the retail trade buyers – helped get the product back on shelves where it had been de-listed

Challenge
Reinvigorate Munch Bunch and bring the brand heritage up-to-date whilst reviving the ethos of its roots via the launch of a new on-pack character Munch The Cow.
Solution
We took the brand back t…

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Digital
Results

Over 90 700-word stories submitted to the competition

50 pieces of online coverage including UK Parents Lounge, Eat and Play, Activity Village, Over 50s and the Literacy Trust

Challenge
Lactalis-Nestlé Chilled Dairy wanted to increase awareness of its new children’s character ‘Munch the Cow’, to help reaffirm its association with storytelling among mothers and young children. At the same time it wanted to drive entries to a storytelling competition being held online. To get anyone to write 700-word stories is a challenge.
Solution
In the same way &#…

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Digital
Results

Increased traffic by 100% since re-launch in October 2008

Facebook page has now over 288 fans since being setup in October 2008

1,648 followers on Twitter

YouTube channel has experience significant traffic with over 1,300 views for top videos

SEO optimised releases have been viewed over 500,000 times

The initiative won FlightGlobal’s Gold Webby Award for Best New Aviation Website

Challenge
The aviation industry is doing a lot to mitigate its effect on the environment, but while there is a lot of discussion online, not all of it is constructive. The Air Transport Action Grou…

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Digital
Results

Post-launch figures showed that EA SPORTS Active Personal trainer had sold 1.8 million copies, making it EA’s best-selling Wii game ever

Total reach over 23,306,762 people online.

Coverage secured on Mirror.co.uk and TimesOnline.

Over 25 pieces of online coverage including: BitchBuzz , MumsNet, Women Talking, London Mums, RetroChick, and the British Mummy Bloggers Association

Eleven bloggers and 29 active online parents attended a blogger event and tweeted about the product

Over 200 contributions to discussion threads on MumsNet

Challenge
EA SPORTS Active Person…

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